Even more 3Dĭespite the presence of combined 2D and 3D content, 3D animation itself stands alone as a prominent trend. So, Is there a future for 2D animation? Despite the trending 3D, this shows that 2D still has space in the future. Integrating these elements together creates a seamless attention-grabbing method that captivates the viewers. More realistic 3D illustrations and animation are being combined with paper cutout 2D graphics. Blending the two aspects has become easier with the help of current technology. Merging 2D and 3Dĭesigners have explored ways to mix 2D and 3D elements in their storytelling. Source: “Loading Granulated” by Jordan Collao 7. This animation trend creates an eye-catching effect that can also help to stand out from others. This extra depth screams a homely vibe, which many viewers find welcoming. As opposed to shiny, fine-tuned animations, a little grain texture reads closely to the natural real-world surfaces and textures. The grain effect is one of the tools artists use in their illustrations to make them look raw and authentic. Source: “Dragon Fly” by Timir Deb Nath 6. It gives an incredible look and most importantly keeps the viewer hooked until the end. Companies use this simple yet elegant approach in their explainer promotional videos and marketing visuals in order to convey information in a clear and distinct way.
MOTION GRAPHICS PROFESSIONAL
The use of thin lines can be often found for professional purposes such as in a business setting. Graphic designers have been leaning towards making their animation look like real hand-drawing pictures by using super thin and distinctive line work, making it one of the most popular animation styles to be around. They provide clear definitions of shapes and a direction to the animation. Lines are one of the basic building blocks of animation. Source: "Office" by Priyanshu Rijhwani 5. So, embracing constraints could come in handy.
This approach is common with companies, as it allows them to portray a clear identity and style to their audience. Having a selection of a few well-chosen colors can help create a sense of uniformity and style in animation. Restrictive color palettesįor the next animation trend we look at colors! Rather than using a color scheme that includes multiple hues, this minimalist approach may say much more with less. It can attract a broader audience - from an aging population and the young public who love such vintage designs. Compared to modern designs, retro designs evoke nostalgic memories that lead to higher customer engagement. When it comes to styles, 2023 brings back a blast from the 1990s retro-inspired designs. The iconic Meta logo is an example of animation, where the company created the new symbol as a constant loop that morphs and takes on varied meanings depending on the viewer's viewpoint point. It can also be a way to tell the audience a story about themselves within a matter of a few seconds. It gives the sense that the company is more innovative, on-trend and unique. One of the most interesting ways designers have come up with was to add dimension to something as simple as their logo!Ī well-animated logo can help enhance brand recall. Thus, many companies have attempted to find the best way to increase their brand recognition and identity. The only way to succeed in the growing battle for attention is to stand out. Breaking the rules has enabled the letters to stretch, bend, twist and even morph, resulting in a near-3D letter effect! The possibilities for dynamic movements are almost limitless - the only limitation is your imagination. Today, its enticing appearance led designers to experiment beyond and has become an essential part of motion graphics! We see this animation trend of kinetic typography practically everywhere, from websites and apps to social media commercials and more. It wasn’t often seen elsewhere because of how difficult it was to develop such dynamic text with limited tools directly supporting it.
MOTION GRAPHICS SERIES
Kinetic typography was once only seen in the magical world of film and TV series title sequences. The desire and demand to innovate and expand the possible application of animation make the future of motion graphics look much brighter. To guide you in your journey, we have compiled a list of some of the more exciting trends that you may incorporate into your motion design game. The realm of motion design is a vast reservoir of insight from which you might draw inspiration.
Whether you are a beginner or an experienced motion designer, we can all use a little inspiration to get our creative juices flowing.
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